Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

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Ships in 7 to 10 business days. Link Either by signing into your account or linking your membership details before your order is placed. Description Product Details Click on the cover image above to read some pages of this book! Industry Reviews "In Tell to Win, Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate and convince who you want to do what you need.

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How to Win Friends and Influence People. Principles Life and Work.


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Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things.

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But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Some of the tricks to good stories: Provide an expectation and then violate it. Think of Fiona and Shrek. Will the wolf eat Little Red Riding Hood or not?

Ooh, what big teeth you have! Lead from the heart, not the head and get your audience to identify with the hero in the story.

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