Image Studies: Theory and Practice

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Film Studies Working Group: Moving Images in Theory and Practice - The Center for the Humanities

The term "Visualism" was developed by the German anthropologist Johannes Fabian to criticise the dominating role of vision in scientific discourse, through such terms as observation. He points to an under theorised approach to the use of visual representation which leads to a corpuscular theory of knowledge and information which leads to their atomisation. It also may overlap with another emerging field, that of performance studies.

As "the turn from art history to visual culture studies parallels a turn from theater studies to performance studies", it is clear that the perspectival shift that both emerging fields embody is comparable. For example, in , Yukihiko Yoshida did a study called [6] " Leni Riefenstahl and German expressionism : research in Visual Cultural Studies using the trans-disciplinary semantic spaces of specialized dictionaries.

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For the history of art, Svetlana Alpers published a pioneering study on The Art of Describing: Dutch Art in the Seventeenth Century Chicago in which she took up an earlier implus of Michael Baxandall to study the visual culture of a whole region of early-modern Europe in all its facets: landscape painting and perception, optics and perspectival studies, geography and topographic measurements, united in a common mapping impulse. Major works on visual culture include those by W.

In the German-speaking world, analogous discussions about "Bildwissenschaft" image studies are conducted, a. In the French-speaking world, the visual culture and the visual studies have been recently discussed, a. Visual culture studies have been increasingly important in religious studies through the work of David Morgan , Sally Promey, Jeffrey F.

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While the image remains a focal point in visual culture studies, it is the relations between images and consumers that are evaluated for their cultural significance, not just the image in and of itself. Likewise, W. Mitchell explicitly distinguishes the two fields in his claim that visual culture studies "helps us to see that even something as broad as the image does not exhaust the field of visuality; that visual studies is not the same thing as image studies, and that the study of the visual image is just one component of the larger field.

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From Wikipedia, the free encyclopedia. For the academic journal, see Visual Studies journal.

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Unsourced material may be challenged and removed. Minneapolis, Minn: University of Minnesota Press. What is Visual Culture? The Visual Culture Reader 2nd ed. Retrieved 2 November The country brand images are very complex and multidimensional, they consist of more dimensions than classical consumer brands. In the same way as brands are measurable, the country image can be measured as well.


Image Studies: Theory and Practice

The main aim of our research is to construct a new, alternative measurement for country image, examining the answers to open-ended questions and testing previously developed scales for this purpose and brand image scales simultaneously. In order to develop our new multidimensional country image scale we reviewed relevant literature from both marketing and non-marketing fields, analysed previously developed scales by identifying their strengths and weaknesses. As a result of this process we choose three different measurements and carried out field research among Hungarian university students to test these instruments simultaneously.

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In this study we present our findings and the results of the open-ended questions and one of the applied scales. Our aim is to identify the cognitive and affective dimensions of country image, to test the reliability and variability of the measurements, and to provide applications for marketing, tourism and public policy strategies.

Barbara Jenes, Handle: RePEc:pkk:sfyr as. More about this item Keywords country image ; country branding ; scale test and development ; Statistics Access and download statistics.

Image studies: theory and practice

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