Childhood Under Siege: How Big Business Targets Children

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Interview with Joel Bakan, Author of Childhood Under Siege: How Big Business Targets Children

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Childhood Under Siege: How Big Business Callously Targets Children

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Frederick Murphy. Pissing on Demand. Ken D. Peter Johansen. The Door of Last Resort. Frances Ward. Feeding Cities. Nelson Mandela once sagely remarked that "there can be no keener revelation of a society's soul than the way it treats its children. Corporations pump billions into rendering parents and governments powerless to shield children from an unrelenting commercial assault, with the result that after a century of progress, during which protective laws and regulations were widely promulgated, children are once again exposed to substantial harms at the hands of economic actors.

Childhood Under Siege leaves no room for doubt that this assault on childhood is a major crisis of our time. A powerful manifesto for urgent change, it empowers us to shield our own children while offering concrete and realistic proposals for legal reforms that would protect all children from these predatory practices.

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Contents The century of the child Whack your soul mate and boneless girl The new cirriculum of childhood Prescriptions for profit Pom-poms for pills A dangerous and unnatural experiment Precautionary tales In our own backyard Race to nowhere Narrowing minds. Notes Includes bibliographical references p. Dewey Number View online Borrow Buy Freely available Show 0 more links Set up My libraries How do I set up "My libraries"?

John and Alison Kearney Library. Open to the public ; HD Open to the public. Deakin University Library.

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Childhood Under Siege - How Big Business Targets Children ...

Open to the public ; Barr Smith Library. University of Wollongong Library. Parramatta South Campus Library. Open to the public ; held Book English Show 0 more libraries Open to the public Book English University of Adelaide. None of your libraries hold this item. Found at these bookshops Searching - please wait When they drank water from plastic bottles, he worried that they were being exposed to a chemical called Bisphenol A.

It has been linked at low doses to serious health effects in lab animals. Fortunately, Bakan managed to find some whistle blowers in the marketing field willing to reveal exactly how children are being manipulated. And his two chapters on pharmaceutical-company tactics reveal in a chilling way why so many children are being diagnosed with mental conditions that result in them taking pills. Follow Charlie Smith on Twitter at twitter. Joel Bakan touches on a lot of things we should be concerned with regarding our children and their well-being.

Corporate and media irresponsibility also extends to the proliferation of inherently dangerous extreme sports, in which children are becoming indoctrinated into becoming adrenaline junkies almost as soon as they can walk. Even advertising glorifies these very dangerous sports! Extreme free ride mountain biking camps for kids, beginning with benign "bike safety" classes for toddlers, leading to "stump jumping", among other very dangerous, body and natural habitat damaging stupid bike tricks. We now have the longboarders twisting the arms of our police and politicians in Metro Vancouver, hoping to have their very dangerous sport "legitimatized" on our streets.

Then come the kiddie camps teaching our children even more dangerous and foolish behaviour on boards. Corporations, in turn, pour money into sponsorship deals with these steadily growing extreme sports. The extreme sports mentality places an unnecessary burden on our health care system; on our natural spaces mountain biking ; and may end up destroying the future quality of life for those "abused" children and their naive parents. Your child's teachers in the schools are also leading our children astray when they bring extreme sports enthusiasts to "entertain" them.

The sad thing is I have noted that quite a few gullible doctors and nurses I kid you not who have taken up the sport of mountain biking, in North America, have had their life, or quality of life cut short, in a split second, for a cheap thrill. Education doesn't always mean intelligence. Let's not let them "kidnap" our children by turning them into adrenaline junkies. All these extreme sports need "young blood" in order to survive.